Pengaruh Brand Experience dan Brand Engagement terhadap Brand Loyalty dengan Brand Trust sebagai Variabel Mediasi

This study aims to look at the effect of brand experience and engagement mediated on loyalty by trust in buttonscarves consumers city Padang. The population is all products sample criteria are respondents who have purchased last 6 months domiciled number samples was 130 respondents. hypothesis test uses statistical analysis with one tailed. results show that has an trust, through as mediation. Meanwhile, does not affect directly mediation trust.